Ayten Gasson Celebrates 20 Years with the Launch of Studio Appointments – A Personal, Ethical Shopping Experience
Brighton & Hove, UK – 15th April 2025
To mark its 20th anniversary, luxury lingerie brand Ayten Gasson is proud to announce the launch of its private studio appointments service at its Brighton & Hove location.
As the fashion industry continues to face global challenges—from EU shipping restrictions and rising US tariffs to surging production costs in the UK—Ayten Gasson is turning inward, offering customers a more personal, transparent, and meaningful way to shop.
Clients will now be able to book in-person visits to the studio to try on lingerie, nightwear, and accessories, shop directly from the collection, and explore bespoke customisations. From altering trims and lengths to choosing a different colour palette, each appointment is a chance to connect directly with the maker and create something truly unique.
“Celebrating 20 years feels particularly meaningful in today’s climate,” says founder Ayten Roberts. “Independent brands are navigating huge pressures, and this is our way of re-centring the customer experience—offering something slower, more intentional, and rooted in craftsmanship and conversation.”
Known for its commitment to sustainability and UK-based production, Ayten Gasson works exclusively with ethical fabrics, including silk, organic cotton and bamboo, and Oeko-Tex certified lace. Every piece is handcrafted in small batches, ensuring that both quality and conscience remain at the heart of the brand.
Appointments can be booked up to 60 days in advance via www.aytengasson.com, and customers are encouraged to reach out to info@aytengasson.com with any special requests ahead of their visit.
In an era of fast fashion and rising costs, Ayten Gasson’s studio experience is a celebration of heritage, sustainability, and the enduring power of beautifully made lingerie.
About Ayten Gasson
Founded in 2005, Ayten Gasson is an independent British lingerie label celebrated for its timeless designs, ethical fabrics, and commitment to UK manufacturing. With a focus on sustainability and slow fashion, the brand continues to champion transparency and thoughtful craftsmanship 20 years on from its inception.
