Pinterest Partners with Brighton & Hove Albion Women to bring inspiration to every matchday
Discover Brighton is spotlighting a major new partnership in the city’s sporting and creative landscape, as Pinterest becomes the first solo sponsor of Brighton & Hove Albion Women. The four‑year collaboration brings together one of the world’s leading visual discovery platforms and one of the fastest‑rising teams in women’s football, with Pinterest’s branding set to debut at Albion’s pre‑season friendly against Paris Saint‑Germain on Sunday 9 August.
The partnership will run across matchday style, creator collaborations, grassroots community activity and player storytelling – all designed to celebrate the creativity, culture and identity that shape the women’s game. From the outfits fans pull together to the banners they make and the rituals they share, the collaboration aims to highlight the many ways supporters bring football to life both online and offline.
Louise Foley, Director of Consumer Marketing, Europe at Pinterest, said: “Football fandom starts long before kick‑off. It lives in the outfit you pull together, the banner you paint the night before, the friends you go with and the little details that make matchday feel bigger than the game itself. Pinterest is where those ideas go from URL to IRL, and with Brighton & Hove Albion Women we want to celebrate that creativity and help make every game feel richer, more personal and more memorable for supporters.”
Zoe Johnson, Managing Director of Women’s and Girls’ Football at Brighton & Hove Albion, added: “We are delighted to welcome Pinterest as the first solo sponsor of our women’s team. We’re looking forward to collaborating with them and helping to celebrate the players, fans, community and culture that make the city of Brighton & Hove and our football club such a special place.”
The partnership builds on Pinterest’s growing investment in women’s sport, following its official partnership with the New York Liberty. Together, these initiatives reflect Pinterest’s belief that women’s sport is one of the most exciting cultural spaces today, where fandom, identity, community and creativity come together in ways that extend far beyond the game itself.
For Brighton & Hove Albion Women, the collaboration marks a new chapter as the team continues its journey toward a new stadium and an expanding fanbase. For Pinterest, it’s another example of what makes the platform unique: the best thing you can find online is a reason to get offline – and onto the terraces.
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