PURESEOUL – Demystifying Korean sheet masks and the ‘glass skin’ trend
Korean skincare is not just trending, it has fundamentally shifted how we care about our skin. Have you ever wandered into PURESEOUL in Brighton and been bamboozled by the endless choice of Korean sheet masks on offer? Read our fuss-free guide to choosing the correct ones for your skin type and reap those K-skincare benefits.

For dry, compromised or sensitive skin, Real Barrier Extreme Cream Mask is a reliable reset. Infused with ceramides and panthenol, it focuses on strengthening the skin barrier while delivering deep moisture. If your complexion feels tight, flaky or irritated after weather changes or over-exfoliation, this is the one to reach for. Similarly hydrating but lighter in texture is the Torriden Dive In Mask. Packed with multiple weights of hyaluronic acid, it delivers layered hydration that leaves skin plump and fresh rather than greasy. Hanskin Hyaluron Skin Essence Sheet Mask offers a comparable moisture boost in a simple, no-fuss format that works well before makeup.
If brightness is the goal, ISOI Brightening Mask and LUVUM Afterglow Yuja Gel Mask target dullness and uneven tone. ISOI uses botanical brightening ingredients to gently revive tired skin without harsh exfoliation, making it suitable for sensitive types. The Yuja mask harnesses citrus extract rich in Vitamin C to enhance radiance and support a more even complexion. Particularly useful before events when you want visible glow. For firmness and bounce, collagen focused masks such as the Deep Collagen Power Boosting Mask and Collagen Gel Mask delivers an instant smoothing effect (glass skin). While topical collagen does not rebuild your own stores, it helps hydrate and temporarily improve elasticity, making skin look fresher and more supple. Ideal for mature or dehydrated complexions.

Finally, the Calming Repair Cica Gel Mask is designed for redness and reactive skin. Centella asiatica works to soothe irritation and cool inflammation, making it a smart choice after breakouts or environmental stress.
Final word: No one formulates like Korean labs. Essence lotions, hydrogel masks, milky toners, skin boosters and watery sunscreens feel cosmetically elegant. Products absorb quickly, layer beautifully and do not clog under makeup.
www.pureseoul.co.uk | 1-2 North St, Brighton BN1 1EB
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